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ALFOILS is engaged in manufacturing and trading of food packaging products like Aluminium Foil, Clings Films and Paper Napkins. These products are increasingly finding place in almost every modern kitchen and have become indispensable part in wrapping food for keeping it fresh and warm. Our products are suitable for a wide range of uses in both the hospitality industry as well as for domestic household consumption and offer great value along with excellent quality, a fact, which is evident form the point that we are supplying to some of the most reputed institutes such as Max Group of Hospitals, Apollo Hospital Group, Fortis Healthcare, Taj group of hotels, Crowne Plaza Hotels, Leela Hotels. Hilton Garden Inns, Sheraton group of Hotels, Country Inn and other reputed brands.
ALFOILS continues to strengthen its commitment to provide its consumers with the highest levels of quality and service, continuous development and awareness of market needs. Concern for the environment, safety, hygiene and health is an integral part of our business policy along with customer satisfaction and respect for our employees and partners.
History And Background
ALFOILS was conceptualized as a business venture by Mr V K Singhal in 1995. The food packaging industry was at its nascent stage at that point in time with majority products being used in institutions and hospitality industry. Mr Singhal identified an opportunity to start this business with the objective of bringing the advantages of modern food packaging products to Indian household.
The beginnings were modest with first cling film rewinding machine being installed. The start was challenging because market for food packaging products was limited and the availability of quality raw material at reasonable price was not smooth. Over the period of time, ALFOILS has not only help market grow with persistent awareness campaign and promotion of food packaging products but has also been able to carve a niche for itself.
First 15 Years: Growth and Expansion
Efficient production process, innovative products and focus on customer helped the Brand grow over the first 15 years of business. The customer base has expanded to include some of the top brands in the hospitality and catering industry. With modest beginning to serve the market in New Delhi NCR, the company has reached out to customers in all the major states in Northern India including Punjab, UP, Rajasthan and Haryana. We have added 2 more rewinding machines to our production line to keep pace with demand.
Our aluminium food wrap product is being sold under two brands - SILVOPACK and COOK'N'WRAP. Silvopack is targeted at quality conscious and price-averse segment of the market. Silvopack is made from higher gauge aluminium foil and can hold food warm for comparatively longer period of time. Cook'n'wrap is for mass consumption market and is sold mostly to our institutional clients.
Cling Film has evolved over the period of time to an extent that it has become our top-most selling product, surpassing our annual sales target, both in terms of volume and price. The local availability the quality product is very limited. Therefore, there is a huge dependency on the importers to source this product. We import cling film in big jumbo rolls and slit and size the same into smaller rolls as per the customer demand.
Paper Napkins, both facial as well as kitchen towel is an allied product. This product goes along with our main range - aluminium food wrap and cling films. The demand and supply keeps on varying but the margins are adequate to keep it as part of our range.
Next 15 Years and Beyond
We, at ALFOILS are focused to sustain profitable growth through high-quality products within the domain of food packaging industry. To continue on the growth part and our ambition to expand beyond the current markets, we need to revisit our product offerings. An analysis of sales mix of our current product range suggests that cling film has come up as an emerging product with the potential to increase our sales manifold given that its demand has outlasted the supply by manifold. This has made us to focus more on cling film market and make a grip on it in the nascent stage through continuous developments and innovations.
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